Deskripsi
In an era where corporate social responsibility has become ubiquitous yet increasingly questioned for its authenticity and impact, this book presents a compelling case for a fundamental reimagining of how business can serve society. The story of Grameen Danone—born from the unlikely partnership between Muhammad Yunus’s social business philosophy and the multinational corporation Danone—offers more than just another business case study. It presents a paradigm shift that challenges the very foundations of how we understand the relationship between profit and purpose.
